Loyalty Management

In 21stcentury human population especially in rural areas depending their lives to cellular phone. Based on these fact, comes an idea to maximize cellular phone function to be not just a communication tools, but also as micropayment and loyalty management media. Near Field Communication is believed as promised technology to comply with these needs. With right formula and combination of partnership, NFC might be effective solution for future cellular phone operator competitive advantages. Keywords: RFID, Recency, Frequency, Quantity, Data Mining.

Near Field Communication (NFC) is one of wireless technology developed at this time. We can use a mobile phone to do many transactions with NFC. Mobile developments have created to provide convenience for users in all aspects. However, at this time the function of NFC just limited for payment and micropayment. Beside it, there are assets that support to increase sales with attention of loyality management system. In this system, discounts or prizes are given based on data mining for every transaction customers. This loyalty management has three concepts. Those are Frequency, Recency and Quantity (FRQ). The goals are minimizing the cost, making purchase process faster, and managing data obtained through the NFC technology more simple. The result of this paper is the procedure to use data mining of NFC for loyalty management and designing system using Unified Modeling Language approach.

With the generation and development of network information environment,enterprises attach greater importance to customer loyalty.Only if enterprises adequately identify the determinants of customer loyalty and manage them effectively,can continual competitive advantage be acquired.In this paper,the author firstly illustrates the changes of the function of customer loyalty in network information environment and analyzes the determinants of customer loyalty;lastly,some advice on customer loyalty management has been put forward.

With brand sales & service model used by Auto 4S dealers being the mainstream of automobile dealing network in China, customer loyalty management and improvement has become the core competiveness of companies in automobile after-sales-market. This paper combines the intelligent mobile terminal which helps improve customer satisfaction and loyalty with cloud service and summarizes the key factors affecting customer satisfaction and loyalty with reference to foreign achievements. An APP of customer loyalty management system for 4S dealers is developed as an intelligent mobile tool M4S (Mobile for Service, or Mobile 4S) for the communication between 4S dealers and their customers.

In the current economic conditions, the usage of modern methods in innovation project management is a driving force of innovation system development. One of the key positions in the innovation project management is commercialization of research and development results. The commercialization of research and development results is strongly linked to the marketing of innovations. The main aspect of innovative marketing is customer loyalty maintaining. The aim of the article is to consider and analyse the possibility of application the methods of customer loyalty management to the area of innovative project management, to consider and suggest the software products that allows solving the problem of managing customer loyalty for innovative projects using the comparative analysis method and method of expert assessment.

The present condition of hotel industry is supply exceeds demand in human resource and demand exceeds supply in qualified personnel resource. It has become a very important topic in human resource management or hotel industry that employee's loyalty management,formation of staff members who share weal and woe with hotel and keeping talents. After analyzing the significance to employee's loyalty management in hotel industry , this paper advances some managerial strategies to the employee's loyalty.

In the increasingly harsh market competition environment, customer loyalty is the headspring of profit and sustained competitive advantage for enterprises and customer value is the key driving force to customer loyalty. This paper analyzes the relationship between customer loyalty and profit-earning ability of the service enterprises. And the relationship between customer value and customer loyalty is analyzed deeply also. Furthermore, several management strategies and suggestions about how to carry out customer loyalty management in service enterprises on the basis of the theory of customer value are put forward.

Customer loyalty management - developing a simplifying framework for successful customer loyalty management

In the last years the liberalisation of public transport led to extensive efforts of transport companies to improve their economic situation by focusing on revenue management besides cost reductions programs. Important elements are strategies and measures for customer loyalty management. To extend customer relationships fluctuation of customers has to be reduced and new customers have to be acquired. At present, there is a differentiation between strategies and measures of pricing, distribution and communication for regular customers (especially monthly pass subscribers) and for occasional riders. Thus a customer service according to the frequency of use of occasional riders is rarely possible. Due to increasing needs and a higher motorization an intensified use of cars is the consequence. For this purpose successful efforts by the automobile industry concerning young people and women are important factors. In order to tackle these problems, it is indispensable for public transport companies to increase their efforts about occasional riders. These customers must be bound to public transport - surely on a lower usage level than the regular customers - by suitable measures. Thus a further decrease of public transport usage by this important and, if its share of population is considered, largest customer group can be prevented. As it is shown in practice, today customer relationship management (CRM) is implemented only to a very limited extent in the public transport industry. Applications of the so-called analytic CRM are at present not in active use. In many cases the technical facilities for data collection of accurate user behaviour are missing. Furthermore present forms of market surveys and observations give only an insufficient idea about occasional riders. It should be emphasised that CRM does not only stand for the employment of information technology. It is rather a holistic approach for the management and attitude towards customers. In the described project an analysis of occasional rider's user behaviour was accomplished for the first time. This quantitative analysis took advantage of smart card-data of the "GeldKarte" in Hanover. The analysis focuses on methods of analytic CRM in order to identify starting points to increase customer retention of occasional riders. The paper finally recommends a migration path in order to develop today's pricing and distribution systems towards an electronic ticketing. For the covering abstract please see ITRD E135207.

Marketing master Philip.KOTLER once said: "it is not enough merely to satisfy customers.You must also please them." With the ubiquitous and fiercer competition circumstances,the key to overcome rivals is to meet customer needs,and create a high level of customer satisfaction.Customer loyalty management is more difficult in the internet marketing environment than traditional marketing methods.We propose the strategy that enhances the customer loyalty under the network marketing environment according to expatiating the connotation of network marketing and the connotation and the importance the customer loyalty,under the analysis of difficulty of the network marketing environment customer loyalty management.